It all started with a urinal.
It started with a glance downward. Ed was mid-flow in a decent London venue - the kind of place that cares about most things - when something caught his eye.
Not a urinal screen. A small parcel of ignored and outdated real estate, doing nothing. He saw what it could be.
Then came the bigger thought. Ed had the privilege of using a proper bathroom at all - something nearly half the world's population don’t have. That contrast was impossible to ignore.
That was the spark. Good Wee Co was born - a brand that brings fresh thinking to forgotten spaces, and puts real-world impact at its heart. Every screen we place is a small act of doing better.
We donate 50% of our profits to toilet building charities
We put our money where our mouth is. Good Wee Co is proud to support a range of charities doing vital work to bring safe, sustainable sanitation to communities across the globe.
We're early in our journey - and we'll be honest about that. Profits are building and our charitable giving will grow with them. But this isn't a nice-to-have. It's the driving force.
We don't have a Plan B. We have a Plan P.
If you are a sanitation charity and would like to partner with us, please reach out here.
